Steve Jobs the Patron Saint of Perfectionists

The most amazing thing about Steve Jobs and the revival of Apple he engineered over the last 15 years is so improbable it is. Most of the digital innovations that have transformed our lives have been logical outgrowth of increasing power and decreasing cost of semiconductors. Someone was going to invent personal computers, cell phones, the Internet, even search engines. But there was nothing the slightest bit inevitable about a company whose digital products are perceived as so distinctive they attract dominant market shares despite premium prices. As recently as 2002, personal computers were seen as such a commodity business?dominated by high volume and low costs?that Hewlett Packard paid $25 billion to buy Compaq and vault past Dell to be the No. 1 in the market. Last week, HP, still the leader, said it is considering abandoning PCs altogether, at least partially a concession that Apple was taking an increasing share of the market and most of the profits. I haven?t been a Mac user since I sold my first generation model?with 128K of memory and one floppy drive. But I recently walked into an Apple store and fondled the latest MacBook Air. I was blown away by how the use of multi-touch gestures and a few other innovations transformed the experience of this very mature category of products. Again.

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