Change the Shape of This Lamp With the Pull of a String [Beautiful]

Overhead lighting is possibly the least flexible way to illuminate a room. Flip a switch, the bulb goes on, and light shines down. End of story. It you want to switch up the lighting for, say, a little more mood, you're out of luck. Unless you've chosen the impossibly clever Greta pendant lamp, which can throw light onto your ceiling with the pull of a drawstring. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/1RaIMKA3W84/change-the-shape-of-this-lamp-with-the-pull-of-a-string

APPLIED MATERIALS ARIAN SEMICONDUCTOR EQUIPMENT ARROW ELECTRONICS ASML HOLDING