Cleverbug?s Personalized Birthday Card App Downloaded 25K Times In First Three Weeks

Cleverbug, a smartphone app that uses social network data to improve printed birthday cards, first launched in mid-January. The company tells me that as of early February, the app was downloaded 25,000 times by users in 89 countries, with 2.5 million birthdays now in the system. The app integrates with your Facebook account, so it can remind you when people's Facebook friends' birthdays are coming up. Then it's easy to create a personalized card ? Cleverbug recommends different designs and Facebook photos that you can include, and you add or edit the text as well. Then you can print and send a card from more than 70 partner locations around the world, for $2.99 plus postage.

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